My Story

I didn’t originally go down the entrepreneurial route. I began a modelling career at the age of 18yrs. I entered international beauty pageants and did a lot of travelling.

I modeled internationally and studied Etiquette and Grooming from some of the leaders in the industry. I lived the glamorous life, on the sets of movies, music videos as a makeup artist, and following every beauty trend, living for a weekend of parties and outings, I never really played it safe… after a while I wasn’t getting the high I once had from this lifestyle.

Truthfully, I was stuck, and not living up to my potential.

This led me on a journey to developing self-awareness and a positive mindset which was a game changer for me it gave me the power to develop a real understanding of what was going on in my life, make changes and slowly challenge my lack of believing in myself and what I had to offer.

I was willing to do whatever it took to get my inner self to match what people perceived on the outside.

I CAME ACROSS A MENTOR WHICH BROUGHT CHANGE

I was ready and willing to take action and as I did, I started to have massive success.

I started to relate to everyone in my life differently. I noticed a change in the way people responded to me, everything was in my favor as I grew my brand.

In 1996 I applied for a job in the hospitality industry as a Public Relations Officer, shortly after that I pursued a degree in Marketing and was promoted to Sales and Marketing Manager. After which I worked with several executives, building their personal brand wrapped up in a collection of strategy that created deeper, more meaningful messages, stunning visual graphics, with an understanding and appreciation of their unique personal style and image, Social Etiquette, and adding content driven photoshoots

I became obsessed with marketing and every chance I got I would study and take courses just for fun.

BUT I HAD TO MAKE ONE MORE CHANGE

I believed I was giving my clients a successful plan, what I thought was the ticket to a successful future. It was when my marketing obsession crossed over to personal branding, the more I learned I realized I was giving them half of what they needed, my clients were happy because I gave them what they asked for, but inside I felt guilty because I knew there was more I could do to complete their brand, even though they never came to me for a complete brand.

They did not know what’s next, their brand didn’t have a voice, not much different than any other brand in the market, they did not have a differentiation strategy, they did not have a positioning strategy, they did not have personality or attributes to communicate with, and they did not have any kind of verbal identity. I learned that all of these things are the real tool of a brand to influence the consumer to influence the mind of the audience as to why they should choose their brand over all of their competitors, at the end of the day, your logo and your website alone will not do that.

I BELIEVE

That anyone from any background can transform their lives and opportunities by elevating their mindset, personal image and brand to reach their goals and aspirations.

WHAT BIG PROBLEM I SOLVE?

More cohesive and compelling brand message and image that attract the right clients and accurately communicate your mastery and high-value work.
A brand presence that communicates that you are the authority in your arena.